Participants had the chance to hear opening speeches from significant representatives of the government and business sectors, including the Minister of Justice of the Government of Montenegro, Mr. Bojan Božović, the Minister of Tourism of the Government of Montenegro, Ms. Simonida Kordić, as well as the Ambassador of the Swiss Confederation to the Republic of Serbia and Montenegro, Ms. Anne Lugon-Moulin. Additionally, the President of the Swiss-Montenegrin Chamber of Commerce and CEO of Sky Express Montenegro, Majo Mićović, spoke about the importance of Swiss investments and the potential for further strengthening cooperation.

One of the key points of discussion was the need to improve the business environment in Montenegro, with a special emphasis on sectors such as digitalization, innovation, and sustainable development. Board members of the Swiss-Montenegrin Chamber of Commerce, including the Manager of the Swiss company Roche’s representation in Montenegro, Marija Vukotić, CEO of Sky Express Montenegro, Majo Mićović, and the Director of Sustainable Development at Chedi Luštica Bay, Milica Janković, presented the concrete contributions of Swiss companies in these areas.

In his opening address, the President of the Swiss-Montenegrin Chamber of Commerce, Majo Mićović, emphasized that the formation of the Chamber presents an additional opportunity to further strengthen Swiss-Montenegrin economic relations and to initiate new business projects between the two countries. “I would like to remind you that Swiss companies are showing an increasing interest in doing business in Montenegro (Movenpick in Kotor, Swisshotel in Kolašin), not only in tourism but also in sectors such as industrial production, pharmaceuticals, and particularly the IT sector. They bring to our market, among other things, innovative solutions that enhance business – it is widely known that Switzerland has been named the most innovative economy in the world for the 14th consecutive year. This is especially important for the fields of digitalization and modernization, which enable greater profitability. At Sky Express Montenegro, we are committed to combining the efforts of the public sector, the academic community, and the economy to strengthen the education of young people, from whom quality professionals will emerge, especially in advanced IT technologies such as cybersecurity. My role as a regional partner of the Evolution Equity Partners fund is also to gain insight into the opportunities of Montenegro’s start-up ecosystem and initiate possible collaboration with the local market.”

The conference highlighted the diversity of the Swiss business community in Montenegro, which is present in various industries, from the IT sector, cybersecurity, to real estate development and the pharmaceutical industry. A particular focus was on the contribution of Swiss companies in improving the business environment, digitalization, and innovation.

The event also provided participants with the opportunity to learn about the upcoming activities of the Swiss-Montenegrin Chamber of Commerce and the benefits of membership in this bilateral organization. With its diverse programs and initiatives, the Chamber offers a significant platform for business cooperation, expanding networks, and the opportunity for new partnerships with renowned Swiss companies.

In conclusion, the event served as an excellent opportunity for all interested parties to explore business collaboration opportunities between Montenegrin companies and the Swiss economy, as well as to learn about membership options in the Swiss-Montenegrin Chamber of Commerce, thereby further enhancing their business development.

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Switzerland is among the leading foreign investors in Montenegro. In 2024, a significant amount of foreign investment came from Switzerland—65.68 million euros, with just over 30 million euros, according to the Central Bank of Montenegro, invested in real estate. Considering the importance of economic cooperation between Montenegro and Switzerland, as well as the growing interest of Swiss companies in investing and starting businesses in Montenegro, the Swiss-Montenegrin Chamber of Commerce invites you to attend the annual conference, which will be held on March 26, 2025, at the Hilton Hotel, starting at 11:00 AM.

The conference, during which discussions will take place on Swiss investments in Montenegro, the experience of Swiss companies operating in the Montenegrin market, as well as areas for further improvement of the economic bilateral relations between the two countries and the domestic business environment, will feature the following speakers: the Minister of Justice of the Government of Montenegro, Mr. Bojan Božović, the Minister of Tourism of the Government of Montenegro, Ms. Simonida Kordić, the Ambassador of the Swiss Confederation to the Republic of Serbia and Montenegro, Ms. An Lugon-Moulin, the President of the Swiss-Montenegrin Chamber of Commerce and CEO of Sky Express Montenegro, Mr. Majo Mićović.

In addition, members of the Board of Directors of the Swiss-Montenegrin Chamber of Commerce, including the Director of the Swiss company Roche, Marija Vukotić, CEO of Sky Express MNE, Majo Mićović, and the Director of Sustainable Development at Chedi Luštica Bay, Milica Janković, will present the contribution of Swiss companies to the further improvement of the Montenegrin business environment, particularly in the areas of digitalization, innovation, and sustainable development. The governance structure of the Chamber itself highlights the diversity of business activities carried out by Swiss companies in the Montenegrin market, from the IT sector and cybersecurity to real estate development and the pharmaceutical industry.

The event will also be an opportunity to learn more about the upcoming activities of the Swiss-Montenegrin Chamber of Commerce, as well as the numerous benefits of membership in this bilateral business organization, which was inaugurated in 2023. Take the opportunity to explore potential business collaboration with representatives of the Swiss-Montenegrin business community and consider the possibility of joining the Swiss-Montenegrin Chamber of Commerce, which can further improve business standards, expand your network of business contacts, and initiate new business partnerships with renowned companies.

If you would like to attend this prestigious event, please register by emailing jelena.jovanovic@sky-express.me. The number of seats is limited.

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The Adriatic Green Hub was a natural next step for The Chedi Luštica Bay in integrating sustainable practices into its daily operations. Challenges such as finding environmentally friendly suppliers, optimizing administrative processes, and implementing effective waste management were obstacles the hotel encountered and successfully overcame. By establishing the Adriatic Green Hub, The Chedi aims to assist other tourism stakeholders in Montenegro in navigating these challenges more easily. As a proud holder of EarthCheck and Green Key certifications and the recipient of numerous awards for sustainability leadership, The Chedi Luštica Bay recognized that having a dedicated resource for sustainable practices in Montenegro would have made the process significantly smoother. This realization led to the creation of the Adriatic Green Hub platform.

The Adriatic Green Hub is designed as an educational and collaborative space, where hotels in Montenegro can learn from one another and collectively move towards sustainable success. By empowering hotels in Montenegro and the wider Balkan region to collaborate and implement sustainable practices, the Adriatic Green Hub aims to reduce environmental impact while maximizing positive social and economic contributions.

The initiative invites passionate organizations, innovative companies, and forward-thinking individuals to join forces in building a more sustainable future. By working together, the team behind the Adriatic Green Hub believes that Montenegro’s hospitality industry can thrive, making sustainable practices the norm and creating a lasting positive impact on the environment and the resilience of the tourism sector.

“We believe that no truly impactful achievement is ever accomplished alone,” says the team at The Chedi Luštica Bay. “Here, you will find a network of experts from hotels, NGOs, creative fields, and relevant industries, all passionate about sharing their knowledge and working towards a greener future in the region.”

In addition to The Chedi Luštica Bay, which is the founder of this initiative, several renowned hotels have already joined the Adriatic Green Hub, including Regent Porto Montenegro, Iberostar Herceg Novi, Mamula Island, and Voco Hotel Podgorica. These partnerships further strengthen the initiative and highlight its significance for the sustainable future of Montenegro’s hospitality industry.

Located on the Luštica Peninsula, The Chedi Luštica Bay is a luxury hotel recognized for its commitment to environmental responsibility. As a certified EarthCheck and Green Key establishment, it continues to lead the way in sustainable hospitality practices.

For more information about the Adriatic Green Hub and how you can get involved, please visit:
https://adriaticgreenhub.com/
https://www.chedilusticabay.com/

Join us in building a sustainable future for Montenegro’s hospitality industry!

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Responsible Hospitality VERIFIED™ is the industry-leading sustainability standard for luxury hospitality by Forbes Travel Guide, the global authority on hospitality excellence, as the official sustainability verification for its community of Star-Rated hotels in more than 80 countries.

The comprehensive assessment verifies hotels on best practices to protect the environment and support the well-being of employees, guests and the community—creating a global standard for the world’s finest hotels and a trusted third-party verification for guests.

Designed in partnership with highly respected hotelier Hervé Houdré, a leader in the field, Responsible Hospitality allows discerning guests to make purposeful choices based on consistent, expertly designed global standards.

“Responsible Hospitality is about creating a welcoming, luxurious experience for guests, while being considerate of the environment and human welfare,” said Houdré. “The Chedi Luštica Bay has demonstrated excellence by eliminating single-use plastics and reducing paper usage, providing local and seasonal menu offerings, engaging in charitable outreach, and more.”

“We are honored to be Montenegro’s first hotel to earn the Responsible Hospitality VERIFIED™ badge. This recognition reflects every carefully designed step toward achieving our vision of regenerative tourism. Our commitment goes beyond the boundaries of the hotel, as we work together with the local community to protect the environment, preserve cultural heritage, and create a positive impact for future generations,” said Milica Janković, Director of Housekeeping & Sustainability at The Chedi Luštica Bay.

Responsible Hospitality covers topics such as food and water waste, sustainable amenities, recycling programs, energy usage, health security, integration with the local community and culture, and other touchpoints. 

For more information about The Chedi Luštica Bay’s sustainability initiatives, please visit the website:

 Sustainability | Chedi Lustica Bay

The Chedi Luštica Bay Factsheet

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CybSafe is a human risk management platform that measures and tracks security behaviour to improve security controls and awareness activities and offers personalized content, available in Montenegrin.

Sky Express Montenegro, in collaboration with professors of University of Podgorica, School of Electrical Engineering developed engaging CybSafe modules for the “Security and Protection of Information Systems” course. Students used the CybSafe platform to learn and test their knowledge. In addition to course-specific content, they had access to additional materials related to cyber hygiene. After completing the modules and tests, students filled out a survey about their experience with the platform.

Students gave positive feedback, with 97% wanting to use CybSafe in other courses. Encouraged by the success, the University plans to expand CybSafe to more courses.

Sky Express Montenegro highlights the importance of cybersecurity education in fighting cybercrime and strengthening Montenegro’s cybersecurity through collaboration of the academic, private and civil sectors.

Stavi neku sliku, ranije je išla ova, nemoj istu i text treba na eng da piše.

(October 2024)

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The press release states that the conversation with Lugon Mullen confirmed the excellent and friendly relations between the two countries, as well as highlighted the need to strengthen political dialogue at the highest level. 

“Milatović expressed his interest in further strengthening economic cooperation, bearing in mind that Switzerland was among the three largest foreign investors in Montenegro during the previous five years,” the statement said.

Source: Milatović received the credentials of the newly appointed female ambassadors

Photo: Cabinet of the President of Montenegro

December, 2024

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One of the first activities of the members of the Chamber took place on June 2, when the Swiss investment fund Evolution Equity Partners from Zurich and the Company Sky Express Montenegro donated 500 licenses for the use of software intended for cyber security education to employees at the University of Montenegro.

The Swiss investment fund Evolution Equity Partners and the IT security company Sky Express Montenegro donated 500 software licenses intended for cyber security education to employees at the University of Montenegro during the conference “Cyber ​​hygiene and security culture in organisations“.

The conference was organisied in Podgorica on June 2nd by the University of Montenegro, Law association of Montenegro and Sky Express Montenegro in order to point out the importance of collaboration between government, business and academy sector in order to build awareness and strengthen cyber security in Montenegro. During the conference, CEO of Sky Express Montenegro, Majo Mićović have donated 500 CybSafe licences worth 50.000eur. CybSafe software platform contains simple, interactive learning modules, simulating phishing attacks and easy-to-understand risk assessment tools.

CybSafe technology was created as the result of cooperation between cyber security experts and professional educators and psychologists specialized in analytical behaviour. Platform contains unique functionality “nudges”. Nudges are security notifications, messages, and prompts designed to influence specific security behaviours. They steer people toward the right security decision. The content of the platform complies with local and global regulations and standards (ZIB, GDPR, ISO 27001…).

The content is delivered in local language through a series of short modules, video material and quizzes that are contextualized to encourage safe behaviour in a professional environment as well as at home.

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In his introductory speech, the president of the Swiss-Montenegrin Chamber of Commerce and CEO of Sky Express Montenegro, Majo Mićović, pointed out the importance of this organization for the further improvement of economic relations between Switzerland and Montenegro, as well as for the creation of new lucrative business opportunities between Switzerland and Montenegro.

”Our goals include the creation of reliable, efficient and well-directed relations with the main Montenegrin economic, political and social factors, encouraging companies based in Switzerland to develop their business activities on the domestic market, as well as increasing stability and transparency and promoting professionalism and business ethics in order to achieve Swiss quality standards, an innovative approach and compliance with regulations and laws,” said Mićović.

One of the first activities of the members of the chamber is planned for June 2, when the Swiss investment fund Evolution Equity Partners from Zurich and the Sky Express Montenegro company will donate 500 licenses for the use of software intended for cyber security education to employees at the University of Montenegro.

Among the founding members of the new chamber are the companies Sky Express Montenegro, Tara Resources, The Chedi Luštica Bay and Hoffmann La-Roche Ltd Podgorica.

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